Passionate observer of human behavior and idea oriented talents has a greater place in ad industry –Mr.Sathish Mayya at PIM

-

POORNAPRAJNA INSTITUTE OF MANAGEMENT, UDUPI
ORGANISES
COPORATE INTERACTION SESSION
            ON THE TOPIC
“ADVERTISING AND MEDIA WORLD –PRESENT DAY CHALLENGES AND OPPORTUNITIES”
ON 20TH FEBRAURY 2018
TUESDAY
TIME: 10AM TO 12.00PM
RESOURCE PERSON: Mr. SATHISH MAYYA
                   CEO, BPG MAXUS
        DUBAI
 (BPG Maxus is one of the leading media planning & buying specialists and a market-pioneer in digital media solutions)
VENUE: PRAJNA HALL
ALL ARE CORDIALLY INVITED
DIRECTOR, STAFF &STUDENTS
POORNAPRAJNA INSTITUTE OF MANAGEMENT,
UDUPI-576104
STUDENT CO-ORDINATORS
NISHANTH D’SOUZA       
                                                           PRAGATH SHETTY  2ND MBA
JEZEL D’SOUZA



Passionate observer of human behavior and idea oriented talents has a greater place in ad industry –Mr.Sathish Mayya

Caveman Principle explains the sudden rise of social media and social network .We are all governed by the same DNA code from the time we lived in caves.  We thought of paperless office but we have more paper than before. We thought virtual conferencing would lead to less crowded cities but we find more traffic jams and crowded cities which indicates that we still have the same DNA of the cave man which should be recognized by an individual who wants to make a mark for himself in the advertisement world. Consumers are the most trusted media . Focusing on the media leads to creation of media. It’s essential to entertain with advertisements through reinvention. More than high tech , it is high touch that matters to catch the customer attention as technical expertise and vast knowledge of advertising may not help unless personalized idea oriented  advertising gets utmost priority in planning the advertisements. So being a passionate observer of human behavior and idea oriented is essential to succeed in advertisement world said Mr.Sathish Mayya CEO of BPG Max at Poornaprajna Institute of Management.  He was addressing the students on the topic “Advertisement and Media world- Present day challenges and Opportunities ".

Mr.Sathish Mayya is a standing example of a rural talent who has made a big name in the corporate world whose experiences matter a lot for MBA students in the context of Make in India initiatives of government of India said Dr.Krishna Kothaya the director of Poornaprajna research and development centre, Udupi.

Corporate Interaction session of Poornaprajna Institute of Management are organized to give a better exposure of the corporate world to the students of PIM said Dr.Bharath V the director of Poornaprajna Institute of Management.

The Programme organized under the corporate interaction forum of PIM was conducted by Nishanth D’souza, Jezel D’souza and Pragath Shetty, the 2nd year MBA students of the institution.
























Comments

Post a Comment

After verification, we will post it.

Popular posts from this blog

VISIT TO OZANAM-OLD AGE HOME AT KALLIANPUR, UDUPI.

-
Image
The HR forum of Poornaprajna Institute of Management visited the old age nursing home- OZANAM at Kallianpur, Udupi on 28 th September 2018. During the visit the 12 students from HR specialisation along with the faculty in-charge Mr.Joe Ashwin Correa interacted with the elderly, seeking information regarding their good old days and about their present-day to day routine. Some of the elderly also shared their experiences with the students individually which was a good experience. The students also conducted spot games and activities to bring in some smiles on the old and tired faces. The inmates participated wholeheartedly and showed an excellent sportive spirit during these 2 hours. At the end, the Superior of the Old age home thanked the students for the noble initiative and blessed the students for the great sacrifice. The students as a token of love distributed handmade greeting cards, chocolates, cake and other necessary food items to the inmates who would be consumed b...
Read more

HALF DAY VISIT TO “MAMATHEYA THOTTILU”

-
Image
  On 20-03-2021 Poornaprajna Institute of Management, HR Forum ETICA, and IQAC jointly organized a half-day visit to 'Mamatheya Thottilu'. 13 students from HR specialization along with the faculty in-charge Prof. Joe Ashwin Correa visited the orphanage near Santhekatte,Udupi.  Ashritha M S hosted the program.  The program began with the self-introduction of the students, which was followed by the inmates also introducing themselves by telling their names, their class, their favorite food, favorite color, the name of their best friends, and the ambitions of their life.  Project coordinator Ms. Marina Elizabeth introduced the staff members Rekha, Prema, Jayanthi and others to the gathering. Inmates showcased their talent by singing “Needu Shiva Needadiru Shiva” spiritual song. Ashritha M S and Nagashree K taught action songs to the inmates, along with English alphabets, Kannada vocabulary, Numbers from one to twenty and days of a week. Inmates danced for the song “Bu...
Read more

Industrial Visit to Medium & Scale Industries of Udupi District 2019

-
Image
An Industrial Visit was organized for the students of III semester of Poornaprajna Institute of Management on 07 th December 2019 to the Medium and Small Scale Industries of the Udupi district.   First and foremost, the students visited the Dakshina Kannada Co-operative Milk Producers Union Ltd, located in Havanje where the students witnessed an elaborate process of milk processing. The hi-tech production was explained very patiently by Mr Sadananda, the supervisor of the plant, who took the students across the newly inaugurated production unit. He elaborately provided information about the collection, heating, pasteurizing, maintenance, packing and finally distribution of the milk and the milk products. The students were also shown the latest automated technology which required minimum human intervention for milk processing. Students were taken across the Quality Control lab where both, the unprocessed and processed milk are monitored for quality assurance. The students als...
Read more